Customer Segmentation by AI: A Practical Workshop
What is Customer Segmentation and Why Does It Matter?
Customer segmentation is the process of dividing your customer base into distinct groups based on shared characteristics. These characteristics can include demographics, purchase history, behavior, and more. By understanding these segments, you can create more targeted and effective marketing campaigns, leading to increased revenue and customer loyalty.
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How to build an Application with modern Technology
Understanding Predictive Customer Analytics
Predictive customer analytics uses historical data, statistical algorithms, and machine learning techniques to forecast future customer behavior. This allows you to anticipate customer needs, personalize experiences, and optimize your marketing campaigns for maximum impact.
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